Animation: Animation, unlike the static image, illuminates processes and transformations in ways that cannot be conveyed easily otherwise. A well-trained medical animator understands the techniques of traditional animation and enlists them in the service of science, to make moving images that closely approximate what is known from the data, while avoiding fanciful, imaginary movements that may mislead. Nothing quite explains a complex set of interactions, processes, or growth patterns like animation. If you are looking for that, "Aha!! Now I understand!" response from your trainees or colleagues, a well-designed animation will elicit that response, and enhance your reputation as one who really knows your stuff, and knows how to show it.

Why you won't see a lot of hooey in our animations: We here at jStoffer Medical Illustration know that, no matter what the message, fast-paced images, erratic movement and contrived camera angles make video and TV entertaining. But, we believe that when you want someone to remember what was taught, clarity and simplicity are the key, like a dart straight to the bullseye.

Interactive: Interactive instruction makes learning fun, captures and holds the trainees' attention, and dramatically improves information retention. Concepts can be reviewed repeatedly until mastered, without taking up more of your precious time with remedial teaching. At each step, students arrive better prepared to move on quickly to master those more sophisticated skills. Interactive visuals motivate trainees as learning becomes a productive endeavor, rather than a chore.

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How can we make what you produce more visually interesting and attention-getting?

Anatomy: Although throughout history there have been innumerable anatomical illustrations, showing every part of the human body, those illustrations that succinctly and accurately tell a clear story are rare and valuable. Because medical information is increasingly genetic and molecular, it is important, now more than ever before, that these discoveries be shown in the context of the human body, so we can best understand their extraordinary value to our lives.

Surgery: Our medically trained illustrators understand the nuances of surgical technique, and can translate those subtleties into clear, concise visual instructions of procedural steps. Our knowledge of anatomy provides the foundation for bringing into view procedures that cannot be observed at the operating table. Weak illustrations may confuse or mislead, requiring correction, wasting precious training time, and perhaps even leading to a highly risky situation. jStoffer Medical Illustration has a reputation for precision and accuracy. We are easy to work with in the operating theater and can be relied on to ask insightful and appropriate questions to prevent illustration errors.

Patient Education: Illustrations for educating patients are a critical tool in the physician's arsenal for fighting disease and suffering. Patients fear what they don't understand, and may fail to comply with treatments. But, an illustration that clearly shows relevant anatomy, a physiological process, or a course of treatment will convey to the patient important information that may otherwise be lost in a maze of unfamiliar terminology.

Textbook: Textbook illustration must be tailored to the audience, whether for highschoolers or prospective surgeons. An excellent illustration will include all the pertinent details appropriate to the skill level of the student, and exclude those that would only serve to confuse or obscure the focus of the illustration. For ease of learning, information is presented as a visual hierarchy.

Editorial: Editorial illustration presents medical information in the context of an opinion or statement about a medical topic, often for a journal or magazine cover, or for advertising. Capture your readers' attention.

Natural Science: Natural science illustration shows us the world of plants and animals, and, although a respected discipline in its own right, is intimately related to medical illustration. For example, plant images may be used to illustrate newly-discovered medications. Laboratory animals, fundamental to medical research, help explain research parameters. And, microscopic flora and fauna may be shown to explain vectors of disease.